Keynote by
Robert Bosch

Software moves out of the box – the challenge of the automotive SW industry

Detlef Zerfowski

VP automotive software, Etas/Robert Bosch

The entire automotive industry is facing a dramatic change. Over the past two decades the development of automotive electronics and corresponding software has been driven in an evolutional, iterative manner. Software has been considered as an integral part of the microcontroller-based hardware components. Key drivers for SW architectures have been the amount of available computer resources (like memory and run time). The entrance of microprocessor-based hardware, high-performance computing and cloud-based software brings a disruptive change to the automotive domain. This talk will present the challenges and the corresponding approaches how to master them.

After a PhD in computer science at the University of Karlsruhe, Germany, in the area of medical signal processing, Detlef Zerfowski joined Robert Bosch. With nearly twenty years of automotive experience he covers embedded software engineering in different domains like body electronics, brake systems and park assistance. Between 2009 and 2012 he started and established an engineering section within a Robert Bosch company in India. Afterwards he took over the position as managing director of the 100% Bosch daughter company Etas Automotive India. From 2015 to 2018 he was responsible for strategic SW topics across the Bosch automotive divisions. Recently he switched to Etas in Germany, where he became responsible for marketing automotive-related SW.