Jan Bosch [Chalmers]

Why digitalization will kill your (software) company too

11:45 – 12:25 and 16:00 – 16:40 (subject to change)

Ranging from self-driving cars to factories without workers to societal infrastructure, every sensor and actuator is becoming connected and new applications that enable new opportunities are appearing daily. This emerging reality of connectivity, data and services (in short: digitalization) is fueled by software and the key challenge is to continuously deliver value to customers. The future of software engineering in this context is centered around a new, emerging digital business operating system consisting of four dimensions: speed, data, ecosystems and empowerment. In this talk, I first provide more detail and insight into the specifics of the digitalization challenge and then outline how companies should act to maintain their competitiveness. They need to build new organizational capabilities around speed and continuous value delivery, transition from opinion-based to data-driven decision-making, engage with the ecosystems surrounding them in new ways and finally go from traditional hierarchical organizational models to empowered organizations with autonomous teams. The talk uses examples from industry as well as results from research conducted in Software Center, a research collaboration with eleven companies, including Bosch, Ericsson, Saab Defence, Siemens, Tetra Pak and Volvo.

Jan Bosch is professor of software engineering and director of the Software Center at Chalmers University Technology in Gothenburg, Sweden. Earlier, he worked as Vice President Engineering Process at Intuit, where he also lead Intuit’s open innovation efforts and headed the central mobile technologies team. Before Intuit, he was head of the Software and Application Technologies Laboratory at Nokia Research Center, Finland. Prior to joining Nokia, he headed the software engineering research group at the University of Groningen, The Netherlands, where he holds a professorship in software engineering. He received a MSc degree from the University of Twente, The Netherlands, and a PhD degree from Lund University, Sweden. His research activities include open innovation, innovation experiment systems, compositional software engineering, software ecosystems, software architecture, software product families and software variability management.